Tips for Designing and Printing High-Quality Brochures

Many companies are choosing to design and print their own brochures. They find that it saves them a considerable amount of money over the long run and they also get the ability to control exactly what goes into each brochure. This can be quite a substantial benefit, considering that not everyone has the same printing needs or abilities. There are no better way to reach out to your clients than with custom printed materials and by using high-quality production methods, you will ensure that you reach your goals. Here are some tips to ensure that your brochure printing is done right:

Choose the right paper – There are two main types of paper that are used for high-quality brochures: glossy paper and matte paper. Glittery paper has a tendency to have a shiny appearance, whereas matte paper has a naturally matte look and feel. This means that the difference in the way that the paper looks can be very noticeable. Generally speaking, glossy paper tends to be used for business-type materials and advertisements, whereas matte brochures are more appropriate for items that have a relaxing or homely feel. The type of paper that you choose will be entirely up to you and will depend on many different factors.

Use a top quality printer – Many printers will use the default settings and do not take much effort to adjust the quality settings so that they can offer you an optimal product. However, this can be a problem when you need a high quality print. Your budget will ultimately determine the quality that you get and there is no reason to skimp when it comes to brochure paper. Typically, printers will use the default settings and deliver a fairly low-quality print. To ensure that you get a top quality product, ask for samples to be printed and then have them reviewed. You should always work with a reputable printer that offers samples so that you can easily compare the two.

Make it appealing for Direct Mail – A large percentage of your brochures are likely going to be distributed via direct mail, which means that your recipients will receive the brochure through a physical mail box rather than an email. Because of this, it will be imperative that the paper that you use is high-quality. If the brochures that you receive are delivered in poor quality paper, they are unlikely to be opened and read, so they will ultimately be thrown away.

Work with high-quality materials – When looking to create brochure materials, it is important to look for materials that are made from a durable material. Often, companies will utilize paper that is created with low quality paper or materials that are not designed to stand up to the treatment that a typical brochure is subjected to. Fortunately, most modern printers are able to work with high-quality brochure materials. If you are choosing a printer, it will be important to ensure that they can deliver high-quality brochures.

Take the time to consider the steps that you will take for designing and printing high-quality brochures. The materials that you choose are critical to the success of your marketing efforts, so be sure to select the best printer and paper with care. Once you take these steps, you can be confident that the brochures that you create will be able to withstand the challenges that face your business. For more info on brochures and other printed marketing material visit